Marketing

How Google’s Head of Startups LATAM Helps Brands Globalize Their Business [+Tips for Marketers]

How Google’s Head of Startups LATAM Helps Brands Globalize Their Business [+Tips for Marketers] What do these three brands have in common? All three have developed a strong global presence. That’s why you hear about the Whopper in Spain or spot Nike Jordans on the streets of Indonesia. Fortunately, global marketing isn’t just for big […]

Marketing

How to Understand & Calculate Statistical Significance [Example]

How to Understand & Calculate Statistical Significance [Example] Have you ever presented results from a marketing campaign and been asked, “But are these results statistically significant?” As data-driven marketers, we’re not just being asked to Measure the results of our marketing campaigns But also to validate the data – exactly what statistical significance is. While […]

Marketing

How to Create the Perfect Project Timeline [Template + Examples]

How to Create the Perfect Project Timeline [Template + Examples] Putting together a project timeline template usually involves intermediate and Google Docs formatting skills. Then comes assigning tasks to teammates and promising to hit the agreed-upon deadline. But a few weeks pass, and the schedule falls apart. Higher priorities appear, deadlines pass without much progress […]