Facebook Posts Steady Results in Q3, with More Users and Stable Revenue, Despite ATT Impacts Facebook’s overall user growth momentum is slowing, but it has continued to add millions of active users again Q3while its revenue remained flat, supported by sales of virtual reality units and Ray Ban smart glasses.

Whether things will stay that way in light of the latest Facebook leaks is another question – here’s a look at the latest numbers from Facebook Third Quarter Report 2021.

First, on users — Facebook added an additional 22 million daily activity to take it to 1.93 billion DAU, which is a little closer to 2 billion daily users.

As you can see here, Facebook saw the largest user growth in the Asia Pacific region, where its steady lead in India and Indonesia is helping its numbers grow, while it also added 1 million daily activity in the US and Canada, after remaining stagnant for the previous three quarters.

This is a small but positive sign, especially given the company’s latest internal insights, which indicate that the platform is struggling to add more users, especially in younger age groups. Of course, the data in the graph above isn’t broken down by age, but any growth is a bonus.

In terms of monthly users, Facebook now has 2.91 billion users on Facebook alone, up 6% year-over-year.

However, it would be a concern if Facebook lost users in the “rest of the world” category, which has long been a major driver of the app’s growth. It has been gaining daily business at the same time, but its overall growth momentum is clearly slowing as it approaches the MAU 3 billion threshold.

Which is already technically outnumbered, when you consider the “app family”—that is, the combined users of Facebook, Instagram, Messenger, and WhatsApp—which is now 3.58 billion monthly and 2.81 billion daily.

This means that there are approximately 1 billion people who use Instagram, Messenger and/or WhatsApp who also don’t use Facebook. Which does not provide a clear picture of the number of users per application, specifically, although the majority in this segment, as you would think, would be users of WhatsApp, which currently serves 2 billion activity per month by itself.

Despite many controversies and concerns, Facebook continues to grow, and when you also consider the global population at the moment 7.9 billion, and that Facebook apps are banned in China, a country of 1.4 billion citizens, the company’s reach is truly staggering. This is why Facebook is so influential, and why investigators are right to look deeper into how it is used to facilitate the spread of malicious movements, and what can be done to address those movements.

On the revenue side, Facebook brought in $29 billion for the quarter, about the same as the previous period.

Like all social platforms, Facebook’s ad growth has been affected by Apple’s ATT update, which reduces the amount of data Facebook has to track and target ads. How significant this impact is, Facebook is still working on evaluating, but it is implementing fixes and new solutions to provide more measurement solutions for ad partners.

The majority of Facebook’s revenue, of course, still comes from North American users, which also indicates increased opportunities in other regions.

As you can see here, Facebook’s profits in the US far outpace other markets, which bodes well for its continued growth potential as it develops its systems, and drives acquisitions, in these regions.

It’s also worth noting Facebook’s growth in the “Other Revenue” chart.

Other “revenue” streams include Facebook VR and its new Ray Ban smart glasses, and the numbers here show that appetite for these new hardware offerings is on the rise.

We’ll get more data, specifically, in the future, with Facebook also announcing plans to include Facebook Reality Labs earnings as a separate item in its reporting going forward.

“As we have discussed, we are devoting significant resources to augmented and virtual reality products and services, which are an important part of our work to develop the next generation of online social experiences. New segment disclosures will provide additional information on FRL’s performance and the investments we are making.”

This will provide more context on how Facebook’s new tech bets are performing, and as they move to become “.metaverse companyThese insights will provide some key guiding posts on how the company is developing, and what kind of growth you see in these areas.

It’s a fairly stable report card from the social network, with some positive signs, but also some stagnation in certain areas that could raise some concerns. Facebook is also facing a slew of bad press, and possible investigations, as a result of the recent release of internal research documents, which could have a significant impact on its future plans. But for now, Facebook is still working for the future, with new pipeline projects, advanced AR and VR tools, and plans to facilitate the next phase of digital connectivity.

Whether or not this is a good thing likely comes down to how Facebook profile reports are presented, and it’s of course possible that the constant negative coverage will eventually slow down new user sign-ups.

But for now, based on those numbers, it’s business as usual for Zuckerberg’s social giant, which continues to grow, expanding its influence.